The growth of the self-publishing industry has provided countless opportunities for authors to get their books into the hands of readers without relying on traditional publishers. Unfortunately, it has also led to the rise of unethical companies looking to exploit aspiring writers. By following these tips, you can ensure that your publishing journey is free from scams and costly mistakes.

Search for Author Complaints and Negative Reviews

Before engaging with any self-publishing company, it’s essential to do thorough research. Begin by looking for online reviews and testimonials from other authors who have worked with the company. Check reputable review sites like Trustpilot or the Better Business Bureau, and look out for complaints on social media and writing forums. If a company has multiple negative reviews or a history of complaints from authors who feel deceived or overcharged, consider it a red flag.

Self-publishing offers an incredible opportunity for authors to control their creative process, maintain rights, and earn higher royalties. But along with the benefits come pitfalls that can negatively impact your success. To help you navigate the self-publishing waters, let’s look at five common mistakes authors make—and how to avoid them.

Not Spending Enough Time or Money on Editing

Publishing poorly edited work is bad business. Whether it’s typos, grammatical errors, or structural issues, a lack of editing can significantly undermine your credibility as a writer. Readers are quick to notice mistakes, and they often translate sloppy writing into a lack of professionalism. Investing in a professional editor is crucial for both your reputation and your book’s readability. Editors can offer different services, from developmental editing to copyediting and proofreading. Allocate a reasonable portion of your budget and time to ensure that your manuscript is polished and error-free. The extra attention will pay off in the form of satisfied readers and better reviews.