How to Avoid Self-Publishing Scams
The growth of the self-publishing industry has provided countless opportunities for authors to get their books into the hands of readers without relying on traditional publishers. Unfortunately, it has also led to the rise of unethical companies looking to exploit aspiring writers. By following these tips, you can ensure that your publishing journey is free from scams and costly mistakes.
Search for Author Complaints and Negative Reviews
Before engaging with any self-publishing company, it’s essential to do thorough research. Begin by looking for online reviews and testimonials from other authors who have worked with the company. Check reputable review sites like Trustpilot or the Better Business Bureau, and look out for complaints on social media and writing forums. If a company has multiple negative reviews or a history of complaints from authors who feel deceived or overcharged, consider it a red flag.
Make Sure the Company Has Submission and Acceptance Criteria—Vanity Presses Will Have None
A clear distinction between legitimate self-publishing services and vanity presses is the existence of submission and acceptance criteria. Vanity presses are known for accepting any manuscript, regardless of its quality, and then charging authors high fees for production, editing, and marketing services that yield little to no results. Reputable self-publishing companies, on the other hand, often have some form of quality control or submission process. They may provide feedback on your work, suggest revisions, or have minimum standards for acceptance. If a company accepts every submission without question, it’s likely more interested in your money than your manuscript.
Look for People Involved in the Company with Experience in Publishing and Good Professional Reputations
Investigate the people behind the company. Search for information on the founders and key staff members. Reputable self-publishing services are usually led by individuals with a strong background in the publishing industry, such as former editors, literary agents, or authors with a successful track record. Check LinkedIn profiles, professional websites, and any publicly available information to ensure these individuals have verifiable experience and a good reputation. A lack of transparency about the company’s leadership or staff qualifications is a potential warning sign.
Make Sure the Company Distributes Through a Wholesaler
Distribution is a crucial factor in the success of any book. Legitimate self-publishing companies distribute through reputable wholesalers such as Ingram, Gardners, KingswayCLC (for the religious book market) or directly to major retailers like Amazon. If a company’s distribution channels are unclear or limited to their own website, it may significantly reduce your book’s visibility and sales potential. Always confirm that the company offers distribution options that will ensure your book reaches a broad audience.
Search Writer Beware’s List of Scammers and Vanity Presses
Writer Beware, an invaluable resource maintained by the Science Fiction and Fantasy Writers Association, tracks and exposes publishing scams, vanity presses, and other predatory practices. Before signing any agreement, search Writer Beware’s list of dishonest enterprises to see if the company you’re considering has been flagged. If a company is listed, it’s best to steer clear and continue your search for a more trustworthy partner.
Directly Contact Authors That Have Published with Them
Finally, reach out directly to authors who have published with the company. Most writers are willing to share their experiences and provide insight into the company’s practices. Ask questions about the quality of services received, the company’s transparency, and if the author felt the fees were justified. Honest feedback from authors who have gone through the process can be one of the most reliable sources of information when evaluating a self-publishing company.
By taking these steps, you can protect yourself from predatory companies and find a reputable self-publishing service that will help you achieve your publishing goals. Here at Influence Content Services we are dedicated to an ethical, upfront, transparent process that puts the author’s success at the heart of what we do. To find out more contact ian@influencecontentservices.com
